SEO KPIs: The Precise Measurements Marketers Need to Know


What are SEO KPIs?

SEO KPIs are precise measurements marketers use to assess their website’s performance in organic search engine rankings. These SEO metrics aid professionals in fully comprehending campaign results, tracking changes, and staying on top of how algorithm adjustments impact their websites.

Goals and KPIs are crucial components of any SEO strategy, but they’re also one of the most overlooked.

Without KPIs, you won’t be able to adequately monitor your campaign’s development or decide whether you’re on the right path to accomplishing the set goals.

For a successful firm that expands year after year, key performance indicators for SEO are essential. Most of the KPIs that experts share publicly and use in their analyses, fuel productivity when applied.

There are numerous Key Performance Indicators (KPIs) that you should track for your digital marketing. More specifically, for your search engine optimization performance. KPIs determine whether your SEO efforts were worth the time spent on target keywords, digital marketing, and meta descriptions.

Is your SEO approach proving to be fruitful? What steps can you take to guarantee that your efforts yield results? How can you improve the performance of your website? You’ll be able to answer all of these questions by using the correct performance measures.

This article will highlight the most important SEO KPIs.

1. Organic Sessions

An organic session refers to a collection of exchanges between the website and its users over a certain period.

Organic reach, often known as organic traffic, is among the most important metrics. This is the number of people that found you via search engine results pages (SERPs). Organic traffic is a true reflection of how well every aspect of your SEO is doing. Are you reaching out to new individuals, particularly in your target market?

If you notice a decrease in sessions, it’s likely that something is amiss and has to be addressed immediately. If you witness continuous growth over time—particularly when you establish an SEO strategy—that’s a positive sign of success.

Use tools such as Google Analytics to track daily searches on your website easily.

2. Conversions

Organic conversions including sales, leads, or both, depending on your business’s setup, may be measured and tracked. After all, it’s easy to ascribe a spike in organic conversions to your initiatives.

Conversion rate and the overall number of engagements are important SEO KPIs to monitor. You must know how many prospective clients visited your website and how many fulfilled a goal, such as starting a trial or purchasing a commodity from your e-commerce website.

Track your conversions using Google Analytics and track sales and goals for lead conversions and an e-commerce report.

3. Search Rankings

It is widely acknowledged that your website is ranked among the best depending on the search rankings when one inputs relevant keywords into the search engine. Search rankings are among the most important SEO KPIs because they are directly connected to SEO performance. Once you get greater search rankings, you’ll be on your way to achieving other goals like traffic, leads, and conversions.

It is imperative to track the rankings of your website for the right keywords. There is a significant link between your website’s ranking for certain phrases and the high-quality traffic you get. In general, you’ll receive more meaningful organic engagement if you rank highly for pertinent terms to your company. You are unlikely to get low traffic if you have a low ranking.

Track your search rankings and keywords using Yoast or programs like MOZ, Serpstat, Ahrefs, or SEMrush.

4. Content Efficiency and Bounce Rate

Information efficiency is an intriguing statistic since it involves optimizing content for search engines and attaining organizational objectives. It’s all about how many content pages you produce, maintain, and optimize against how frequently those pages accomplish their objectives and expected ROI.

SEO experts understand the bounce rate as the proportion of various sessions on the site where users visit only one page and make a single request to Analytics. Since Analytics registers only one hit, the calculated length of the session is 0 seconds.

If you experience a high bounce rate, your site uses the wrong keywords, or the targeted demographic is wrong for the brand or business. It could also mean that the website has serious flaws, resulting in a poor mobile experience.

Determine why people are landing on your page and immediately leave since it means they landed on the wrong site, or experienced delays.

Use Google Analytics to measure the bounce rate.

5. Pages Per Session

Pages Per Session is a behavioral statistic comparable to bounce rate; however, it tells the narrative in the opposite direction. If your website or a certain page is doing well in organic search, the number of pages per session should be high.

A high number of pages per session means that users found what they wanted on the site and moved to different pages to find more information, services, or goods that you provide. People will continue to explore your website, clicking on different site pages because they are interested.

Use Google Analytics to measure and understand this metric.

6. Goal Completion

There must be a reason for drawing so many visitors to the site. This goal might increase sales or promote the material on your site. SEO, in any event, continues to drive visitors to the site. This traffic must be converted at some point.

Any action a visitor performs that pushes them to the next stage in the customer journey is a conversion. A visitor, for example, may become a lead by filling out a form to learn more about your business, and a lead can become a customer by completing a purchase.

Conversion does not necessarily translate to sales on the internet but any lead that your business would wish to follow. Businesses develop different strategies to understand the behavior of customers visiting their websites. Some of the actions traced by the business include subscriptions, add to cards, landing page visits, and registrations.

You can track most of these leads using Google Analytics while attaching the correct call-to-action to attract more users for a guaranteed conversion.

7. Page Load Time

Another significant KPI is the time it takes for your website to load. Knowing how long it takes for your website to load is crucial for more than just the user experience. The recommended loading time for a website is between 2 and 5 seconds. However, the quicker, the better. If visitors stay on the page for more than 5 seconds, your bounce rate will skyrocket.

People aren’t patient enough to wait for slow-loading websites. Rather, they use the back button to return to the previous page and look for a new one. This might also be a sign of sluggish performance on mobile devices. Keep a close check on the performance of your website on both desktop and mobile devices.

Measure your load time by using Google Page Speed Insights and Pingdom tools.

8. Crawl Errors

Crawlers will be used by all search engines and effective SEO tools to examine your website for content, technical setup, and other factors. Following that, their algorithms evaluate the reliability and relevancy of your website in relation to a given search.

When an issue prevents these crawlers from inspecting your site, the last thing you want to happen is to get several crawl errors. They will entirely disregard your site for that search.

The Google Search Console is the best location to look for crawl issues on your website. It will display the total number of errors and the causes of each.

9. ROI

The ultimate objective of practically any SEO campaign is to generate profit. Investing in an in-house workforce and expertise, or hiring an agency, means getting more value for your money.

The greatest sign of progress is having more money in the bank than you are spending, so tracking the ROI from your SEO initiatives is critical. However, keep in mind that seeing an ROI might take a long time, perhaps up to a year.


It’s critical to monitor the success of your organic ads using KPIs. You won’t be able to detect problems early enough to prevent them from becoming major problems if you don’t have KPIs. You won’t be able to identify an issue and determine how to solve it. You won’t be able to know if the money you spend on SEO is worthwhile without KPIs.


  • What are SEO KPIs?

Published on: 2022-04-04
Updated on: 2022-05-28

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. Isaac has considerable expertise in Search Engine Optimization, Server Administration, and Cyber Security, which gives him a leg up as a Google Algorithm Analyst and SEO Expert.