Google Search Console Launches an URL Inspection Tool API

Through Google Search Console, you can now programmatically retrieve the data you’d get from the URL Inspection Tool. Google recently announced the release of an API for the URL Inspection Tool. This new API allows you to programmatically retrieve the data and reports you’d normally get through the URL Inspection Tool – the difference is… Read the full article

Will Emojis harm your SEO efforts? 😳🤯

You’ve got the option to use emojis in your website page titles and meta descriptions. Emojis can convey a mood and make your content more inviting, as people are often naturally drawn to emojis. But these emojis aren’t going to help you with your SEO efforts. According to Google’s John Mueller, they won’t hurt either,… Read the full article

IndexNow: Changing how Search Engines Index Content

Creating content is time-consuming and costly; website owners want search engines to index content changes as quickly as possible. This time lag results in missed opportunities for businesses to engage with their audience or even attract prospective new customers. Yandex and Microsoft bring a new protocol, IndexNow, enabling webmasters to instantly index their content by the… Read the full article

Google throttled non-AMP page speeds

It could be the tech lawsuit of the century or at least the decade. Texas, Alaska, Arkansas, Florida, Idaho, Indiana, Louisiana, Mississippi, Missouri, Montana, Nevada, North Dakota, South Dakota, Utah, Kentucky, and Puerto Rico are suing Google. The lawsuit was filed initially on September 9th, 2021, which was initially heavily redacted to the public. The… Read the full article

Wix Teams Up With DeepCrawl to Offer New Technical SEO App

Popular personal and business website giant Wix has announced a partnership with DeepCrawl, bringing a new technical SEO app to its users. This pairing is the newest in a string of SEO upgrades that Wix has developed for its users to combat low Google search rankings for its sites in past years. The custom-designed DeepCrawl… Read the full article

Yoast App Makes Shopify SEO Easier

Shopify SEO gets more accessible with the Yoast app! Yoast is a powerful tool that helps optimize your content for Google and other search engines. It also offers Shopify specific features to help improve your site’s visibility online. Yoast was explicitly designed to work with the Shopify platform, making it easy for e-commerce sellers to… Read the full article

Need Backlink Strategies? These 8 Methods May Be The Best

Any SEO expert will tell you that getting backlinks is crucial for ranking higher in the search engines. And, higher rankings will lead to more traffic. However, not all backlinks are created equal. Getting bad and spam backlinks will likely result in being penalized by Google. You don’t want to land on Google’s wrong side… Read the full article

Should you ignore SEO keywords when writing content?

Because of its function and benefits, SEO has evolved and significantly grown over time, as have some other advertising and marketing methods that existed long before. Yet, its fashionable approach is different from the later part of 1990 until the early year 2000. Back then, search engine optimization was all about key phrases. Get the… Read the full article

How to Pick Your First SEO Keywords

Many people are familiar with Search Engine Optimization (SEO). There’s no doubt about that. Do you know to optimize it effectively? Securing higher rankings in Search Engine Results Pages (SERPs) is one of the best ways to build a business. SEO firms use this strategy to their advantage. It is possible to control which searches… Read the full article

Understanding and Applying the Most Important KPIs for Your Business

When creating business decisions, you must have a method to measure its success. More often than not, small businesses only use their income to measure how successful their campaigns are. This applied to PR campaigns that every business needs to boost their income. But you have to understand that beyond the income, there are also… Read the full article

Investing in SEO Strategy: Building Backlinks

Perhaps you’ve just set up your website, and maybe it’s time to think of investing in an SEO strategy. You have several key SEO areas to focus on to run a successful site, and building backlinks is one of them. But what are backlinks? When other websites link to your site, the links created are… Read the full article

Improve SEO using Low-Hanging-Fruit Keywords

SEO is an effective form of internet marketing. And, it becomes essential when it comes to ranking your website with keywords of higher competition and high search volume. When businesses don’t get the right keywords, they lack the benefits of organic traffic. However, specific keywords are difficult to rank regardless of SEO. For example, if… Read the full article

Link Building with SEO: Why it’s still seen as Black-Hat

If you have heard of the term “link building,” then you may have heard of Search Engine Optimization, also known as SEO. This is the thought behind Link Building. It’s all about creating links on other web pages that will redirect customers to your website, and hopefully, those customers will purchase from you. The more… Read the full article

John Mueller on Wix vs. Self-hosted WordPress vs. Managed WordPress Hosting

Google’s John Mueller offered his thoughts on moving a website from Wix to self-hosted WordPress, as well as managed WordPress hosting. John Mueller from Google responded to a question on Reddit about migrating an SMB website from Wix to a self-hosted WordPress system. He Outlined the Differential Benefits and Drawbacks of Managed and Self-Managed WordPress… Read the full article

Google Confirms Local Search Algorithm Update: November 2021

Google has confirmed that the recent updates to the local search algorithm, dubbed the November 2021 local search update, were implemented. Google announced the end of an algorithm change that began rolling out to local search results starting November 30th and finished on December 8th (most effects were seen December 6th). A “rebalancing” of ranking… Read the full article

John Mueller: You Don’t Need To Be An Authority To Rank

In order to rank in Google’s search results, websites do not necessarily have to establish themselves as authorities. According to Google’s Search Advocate John Mueller, not all websites need to be recognized as authorities in order to rank well in search results. During the Google Search Central SEO office hours hangout on December 10, one… Read the full article

Boost Your Brand and Create Awareness with these Affordable Strategies

Small businesses continue to face a challenging battle when creating and building brand awareness. The continuous changes of technology have a substantial impact on modern business. Many activities and strategies that used to be exclusively for big corporations only having big budgets are now used for small businesses. They can now access things like manufacturing… Read the full article

Top SEO Ideas to Consider If You’re Looking to Make Money

Search Engine Optimization (SEO) provides one of the best ways to make passive or active income. It has become a crucial element of digital marketing that offers freedom, control, and a reasonable income. Depending on your skills, you can earn more than $100,000 if you are a reputable SEO expert. This is a handsome income,… Read the full article

Outsourcing Content Creation: Cost-Effective Way of Producing Quality Content

At first, you will think content creation is a piece of cake. You can devote the time to create the articles that will link to your website. The truth is you would be better off outsourcing it to writers who are good at what they do. You may think about spending for their work, but… Read the full article

How to Optimize Your Blog for Google: Increase Content Authority Long-Term

Did you know that there’s a way to boost your content in terms of visibility and reach? It’s called authority, and today we’ll show you how you can use this strategy to the fullest. Authority and You Authority can mean many things, but in the world of online marketing, it’s defined as the site or… Read the full article