To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences

To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?

(1) Home Movie watchers

  • (A) Place a display ad for the local cinema on Colin’s own website
  • (B) Place a display ad on a cinema listings site
  • (C) Create a search ad with keywords based on Colin’s film reviews
  • (D) Distribute flyers at the local cinema

(2) Cinema-goers

  • (A) Place a display ad for the local cinema on Colin’s own website
  • (B) Place a display ad on a cinema listings site
  • (C) Create a search ad with keywords based on Colin’s film reviews
  • (D) Distribute flyers at the local cinema

Published on: 2023-01-15
Updated on: 2023-01-20

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Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.