Amelia Is A Marketing Assistant At A Big Clothing Brand

Amelia Is A Marketing Assistant At A Big Clothing Brand, And Has Just Sent Out Her First Email Marketing Campaign. She Takes A Look At The Click Through Rate, To Understand How Many People Clicked On A Link In The Email In Order To Land On Her Website. What Is The Drawback Of This Metric?

  • (A) The reason for the rate being higher or lower is unknown
  • (B) The less people that open the email, the lower the rate
  • (C) It doesn’t track the number of bounces

Published on: 2023-01-15
Updated on: 2023-01-19

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Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.