Basic SEO Checklist: 6 Must-dos for every site

I love no-nonsense guides; when I search for stuff, I want the answers and not be overwhelmed with too much information. So, in short, here is my essential SEO checklist:

Basic SEO checklist
Basic SEO checklist

1. Add an SEO Plugin

If you are using WordPress, you will want to set up an SEO plugin like Yoast or Rankmath. An SEO Plugin will enable you to optimize your SEO settings (title tags, meta descriptions) and add features (XML sitemaps).

2. Tracking (Analytics)

You need to set up Google Analytics (or a similar tracking service) to track your website’s visitors. Tracking website traffic will help you set a baseline for your goals, allowing you to grow your business over time.

3. Optimize your Visibility

Setting up Google Search Console and Bing Webmaster Tools allows you to monitor, maintain, and troubleshoot your site’s presence in Search Results.

4. Submit a Sitemap

XML Sitemaps tells search crawlers what pages you recently added or updated—making your pages easier to find and keep track of for internet bots—submitting your Sitemap to GSC (Google Search Console) tells Google and Bing where to look for your latest activity.

5. Create a Robots.txt file

A robot’s text file announces where your sitemap has been created and sets boundaries to what folders shouldn’t be crawled.

6. Check for No-index tags

Can Google Crawl your website? When websites are developed, developers mark the staging/development server as “no-index,” this tells search engines not to crawl and index the files or content during the development process. Every so often, that tag will mistakenly not be removed.


  • What is an SEO Checklist?

Published on: 2020-11-29
Updated on: 2022-05-22

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. Isaac has considerable expertise in Search Engine Optimization, Server Administration, and Cyber Security, which gives him a leg up as a Google Algorithm Analyst and SEO Expert.