Can you do SEO on Google Sites?

google sites

TL;DR – Providing solutions and value for readers will help increase your rankings in search ranking algorithms. Most readers don’t know or care what CMS (content management system – Google Sites, Wix, Squarespace, WordPress) you use, as long as the user experience is favorable.

Can you do SEO on Google Sites?

Yes, doing SEO (Search Engine Optimization) on Google Sites website ( is possible. Google Sites is an excellent website-builder platform for small businesses, bloggers, and entrepreneurs looking to get their websites up and running quickly. By following best practices for SEO, you can help your Google Site rank higher in Google search results and attract more visitors. This post will cover the basics of optimizing your Google Site for search engines.

Optimizing your Google Site for SEO

Here are a few tips for optimizing your Google Site for SEO:

  1. Pick a good Domain Name. Willingness to invest in your website will show readers you are determined to add value.
  2. Create High-Quality Content that answers readers’ questions is one of the essential aspects of building a website that will receive more organic traffic. When creating content, include relevant target keywords in the title and body of your post. Additionally, be sure to use Semantic Topics pertinent to your subject to help trigger more search queries.
  3. Use descriptive and relevant titles, headings, and meta tags: Use descriptive and relevant page titles, headings, and meta descriptions on your pages to help search engines and readers understand the content on your site.
  4. Use ALT tags on images: Alt text provides a text alternative for images and are used by search engines to understand the content of images. Adding alt tags to your images can help improve your site’s SEO.
  5. Use Internal Links: Internal links add relevance, PageRank, and additional opportunities for Google to crawl your web pages.
  6. Build External Links: Build citations and external backlinks (guest posts, resource links) to your website using various digital marketing techniques to show your website’s authority.
  7. Submit your site to search engines: Submitting your Google Site to search engines like Google Search Console and Bing Webmaster Tools can help them discover and crawl your site, improving its ranking in search engine results.
  8. Use Google Analytics and other SEO Tools to track traffic and understand how users interact with your site. This can help you identify areas for improvement and measure the success of your SEO strategy.

By following these tips, you can improve the SEO of your Google Site and attract more visitors through search engines.


As you can see, there are many ways to optimize a website built on Google Sites for search engine optimization (SEO). From creating high-quality content optimized for SERPs to leveraging other tools like webmaster tools, there are plenty of ways that you can ensure that more people find and visit your site. Implementing these strategies correctly will improve SERPs’ visibility over time, ultimately leading more people back to your site – helping grow traffic and leads for years ahead!


  • How to do SEO for Google sites?
Posted in SEO

Published on: 2023-01-08
Updated on: 2023-08-24

Avatar for Isaac Adams-Hands

Isaac Adams-Hands

Isaac Adams-Hands is the SEO Director at SEO North, a company that provides Search Engine Optimization services. As an SEO Professional, Isaac has considerable expertise in On-page SEO, Off-page SEO, and Technical SEO, which gives him a leg up against the competition.